Here are the presentation slides that we used for our pitch to the class. Our concept is underpinned by the assumption that younger demographics are engaged with comedy. We used colloquial slang to try to appeal to people of a similar age as much as we can. Our campaign would exist to compliment and work side by side with a much more professional, serious and well distributed printed and digital campaign. Our comedy tour would be there to merely support the other campaigns and would be targeted specifically at the 18 - 30 age group.
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