I decided to keep the aesthetic of the leaflets very simple and minimal in order to communicate the cause effectively, and to also mimic the aesthetic of retro pin badges. I kept everything centrally aligned to mimic the layout of type on retro badges, taking inspiration from the Frankie Goes to Hollywood aesthetic. I kept the designs monochrome on purpose because I intend to print everything out on brightly coloured stock to reflect the garish colours often associated with retro badges.
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