Here, I tried to think literally. I drew inspiration from semiotics associated with fresh. I imitated the style of the packaging for the sweets. I quite like the garish effects I achieved but it doesn't really communicate the desired aesthetic I had intended. I then looked to the Fresh Prince of Bel Air for inspiration and this was fun, but again wasn't really what I was aiming for in the first place.
I then moved my attention to using imagery of fresh fruit to communicate my ideas.
Further development of the fresh concept:
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